From market research to GTM, we co-build lean, interactive sales systems and belief-driven brands that attract, educate, and delight your ICPs.
Evolving funnels to one unified chain of beliefs.
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Building belief before demand!
Powered by the Sequence Framework.
Most growth strategies chase leads and obsess over top-of-funnel husttle. But buyers don’t move in straight lines.
The Sequence helps you meet people where belief is built across touchpoints, conversations, doubts, and decisions. It's not about filling a funnel. It's about building belief.
Phase 1: The Foundation
Lay the strategic groundwork for the brand.
‍We help you spot market opportunities, validate problems to co-define your solution, brand identity, positioning, and narrative, and offer logic to build a meaningful and differentiated presence.
This phase covers brand DNA, customer insight, messaging architecture, and the core digital touchpoints like your landing page or social media.
Phase 2: Brand Activation
Transform strategy into momentum.
We create brand signals and value chains that affirm trust and generate demand. This includes outbound campaigns, magnet content, affiliate & branded content, activation loops, and systems to consistently earn attention and build belief.
Phase 3: Acquisition & Conversion
Engineer belief-based customer journeys.
We map, design, and optimize every touchpoint across the buying journey, guiding users through awareness, intent, and action. This phase turns belief into revenue by creating honest content that reflects the real value your customers experience. It’s not just about conversions, but about growing perceived brand value where it matters most.
Phase 4: Retention & Upsell
Turn transactions into long-term growth.
Advocacy is just the beginning. Your best growth lever isn’t ads, it’s the people already using, loving, and trusting your product. But retention isn't about holding on. It's about listening harder, serving deeper, and uncovering the next layer of value together.
While studying International Business at the Amsterdam University of Applied Sciences, I founded a B2B/B2C startup and worked in Growth roles at tech and SaaS companies.
During my thesis, I studied how B2B buyers actually make decisions. I saw how messy, emotional, and non-linear it really is, and how most GTM systems fail to reflect that.
After graduation, I took on a freelance project and brought those insights to life. I rebuilt the brand, created tailored sales systems for different personas, and launched a 25+ page interactive site that spoke to customers like people.
That’s when it became clear. Funnels don’t reflect the buying journey. Tactics aren’t enough. What’s missing is a system built around belief.
Now I’m building that system into something bigger.
Together with DJ, I’m validating the Sequence Framework with real companies.
We’re looking to work with 3 early-stage startups and 3 established teams who want to break out of the same-old marketing playbook and do something that actually lands.
đź’ˇ Why It Matters?
If this speaks to you, let’s connect. I’m always open to jam, share ideas, or build something real together.
