Last updated: 21/06/2025

Sequence Theory – Cookie Policy

Welcome to Sequence Theory ("ST", "we", "us", or "our").
We’re not just another agency. We’re a belief-driven GTM partner helping B2B brands grow by building trust and giving teams a structured way to map, design and influence every touchpoint in the buying journey.
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We use cookies to improve how our site works. Not to stalk you, sell your data.
Everything we track is to help us get better, move faster, and stay relevant.

2. Why We Use Cookies

We use cookies to:

  • Track how visitors move through our site
  • Measure what content actually matters
  • Improve loading speed and performance
  • Keep forms and page experiences smooth
  • Respect your preferences when you set them

We do not use cookies for:

  • Ad retargeting
  • Behavioral selling
  • Tracking you across other websites
3. The Cookies We Use

Cookie Type

Essential:

Analytics:

Performance:

Preferences:

Purpose

Site functionality and basic operations

Understanding how the site is used

Load time, responsiveness, caching

Remembering choices or inputs

These may come from platforms like:

  • Webflow (site structure and forms)
  • Google Analytics (insights and reports)
  • Hubspot Analytics (Basic Tracking)
  • Cookie preference manager
  • Embedded forms and email tools like Spacemail

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4. Your Control

We collect data through:

  • Use our banner to set preferences
  • Adjust your browser’s cookie settings
  • Browse in private/incognito mode for a clean slate
  • Clear cookies through your browser when you’re done

The site will still work if you decline non-essential cookies. No pressure.

5. Questions?

Want to know what cookies were used during your session?
Want us to clear something for you?

Reach out through the Co-build with us page. We respond fast and with full transparency.

That’s it. No dark patterns. No legal fog. Just clarity, trust, and better decisions through data that serves you.

Build Belief. Drive B2B Growth.

Co-Build with UsLearn More!