Welcome to Sequence Theory ("ST", "we", "us", or "our").
We’re not just another agency. We’re a belief-driven GTM partner helping B2B brands grow by building trust and giving teams a structured way to map, design and influence every touchpoint in the buying journey.
These Terms are not buried in legal jargon. They reflect how we actually work clearly, honestly, and in partnership. If you engage with us, you’re not just buying a service. You’re co-building a smarter way to earn attention, belief, and demand.
Company Info
KVK-nummer: 72222204
Legal Form: Eenmanszaak
Address: Entrepotbrug 63, 1019JC Amsterdam, Netherlands
By working with us, using our site, or starting a project, you agree to these Terms.
If we send a proposal or invoice and you proceed, we assume mutual agreement.
If you disagree, please do not use our services.
In case of conflict between these Terms and a signed proposal or agreement, the signed version wins for that specific scope.
We focus on:
Every project starts with an assessment. If we’re not the right fit or cannot provide value, we may politely decline.
We follow the Sequence Framework. It’s a system shaped around how people actually make buying decisions and how to build modern brands. We start by assessing where your brand is in the sequence and focus on what will create the most momentum.
If your foundation isn’t clear, we start there. We align your positioning, identity, and brand story.
If the foundation is solid but performance is off, we map and optimize the full journey. Every touchpoint, message, and conversion path is evaluated and improved.
A typical project may include
We work lean and deep. After the assessment, you’ll receive a proposal that outlines scope, timing, and cost.
Delays may happen due to
If these issues persist, we may pause or rescope the project. We’ll always communicate clearly and work toward a practical solution.
We use no-code and low-code tools to build faster, stay flexible, and reduce cost. These include platforms like Coda, Webflow, Tidycal, Vidzflow, Stripe, Canva, Adobe, Chatgpt, OpenArt, and other AI systems.
If a tool changes or shuts down, we adapt but we are not responsible for external disruptions, service changes, or pricing policies from third-party platforms.
To deliver specific work like animations, development, or design assets, we may work with vetted freelancers or external partners. They are selected carefully and work within our systems. You will always interact with ST directly and never be charged separately unless we agree otherwise in writing.
You are responsible for:
ST is not liable for:
We lead the process and take full responsibility for our strategic work.
Tools and external collaborators support our delivery, but they don’t replace our leadership or your accountability as a client.
Let us build with what works. If tools break, we move forward with clarity and alternatives.
Sequence Theory owns all intellectual property created through our website, social media, public and internal messages, frameworks, systems, and custom deliverables unless stated otherwise in writing.
This includes:
You are granted a license to use these materials within your business and the agreed project scope. You may not
If you want full ownership of specific assets, we’re open to discussing a license transfer or buyout. This must be documented and agreed before use outside the original scope.
Some work may include third-party content such as animations, fonts, Lottie files, or images. These assets follow the license terms from the original creators.
You are responsible for checking usage rights if you plan to reuse them.
When we use AI tools to assist in ideation or content generation, the final curated output is treated as our creative work. Your license to use that output follows the same rules as any other ST deliverable.
We protect what we build so we can keep creating original work for every client we partner with. It’s how we maintain creative integrity, trust, and long-term value.
We collect and use data only to improve your experience and deliver the work we promised. Everything we do with your data is transparent and aligned with EU GDPR standards.
We may collect basic information such as:
We use this data to
We do not:
You may request access to your data or ask us to delete it at any time. Just contact us through our website or via email.
Our tools may use cookies or local storage to analyze usage patterns. For full transparency, please review our Privacy Policy and Cookie Notice.
You are responsible for:
We treat your business with confidentiality and use encryption and best practices to protect sensitive information. If we ever need to share data with collaborators, it will be on a need-to-know basis and always within the scope of the work.
Your data stays safe. Your trust stays intact.
We work in structured phases. Each one has a clear scope, timeline, and cost. You pay per phase, and we deliver results based on the goals we define together.
Each phase includes
Discounts may be available for
All discounts are subject to internal evaluation and must be approved before the project begins.
We stand by our work. If we make factual mistakes or clear design errors, you can request a fix within 14 days of delivery.
Fixes requested after that period or outside the agreed scope may require a new phase or separate agreement.
We do not offer refunds for completed phases unless there is clear non-performance or a written exception.
Each proposal includes a defined scope. If the project expands significantly beyond what was agreed. For example, if extra pages, campaigns, team trainings, or integrations are added. We will review it with you and provide an updated quote.
We love flexibility. But we also protect clarity.
If a payment is delayed beyond 21 days, we may pause the project until payment is made. We reserve the right to charge late fees for repeated delays or non-payment.
In cases where deliverables are paused due to unpaid invoices, all licenses and usage rights are suspended until balance is cleared.
We design every project with focus. But sometimes things change. If priorities shift, timelines move, or deeper opportunities show up. We’re flexible, but also structured.
All changes to the agreed scope must be discussed and confirmed in writing.
This includes any additions to
We’ll evaluate the impact on time, cost, and capacity. If needed, we’ll send an updated proposal or mini-phase to reflect the change.
If you request significant changes mid-phase without alignment, we may pause delivery until we agree on the revised plan.
You can end the project after any phase. Just let us know in writing before the next phase begins.
If you terminate after work has started on a phase, payment is still required for the time and work already committed.
We retain rights to the work delivered up to that point unless otherwise agreed.
We may end the project if
If the project is paused or terminated, any unused files or systems will remain the property of ST unless transferred in writing.
We’ll always aim to part on good terms. Our goal is to protect the work, the relationship, and the belief system we build together.
We help you build belief, systems, and growth. But no system can guarantee results. What we deliver is clarity, structure, and support. What you do with it is up to you and your team.
Success depends on your timing, implementation, leadership, and market forces. We are here to guide, not promise.
Once a phase is delivered, you are responsible for how it is used or implemented. If changes are made without context or alignment, results may shift.
If something goes wrong, our maximum liability is equal to the amount you paid for the active project phase. We do not take responsibility for indirect or consequential damages.
We protect what we build. We lead with honesty. We keep the terms as real as the work.
These Terms are governed by the laws of the Netherlands.
Any disputes will be handled by the competent courts in Amsterdam.
We choose to operate under Dutch law because it reflects our values: clear, fair, and structured.
We built Sequence Theory to work with founders, teams, and marketers who want clarity and momentum.
Our terms are here to protect that relationship, not to slow it down.
If something is unclear, just reach out. We’ll always aim for transparency, flexibility, and resolution.
We don’t do hidden clauses. We don’t play blame games.
We co-build. We lead with belief. And we give everything the structure it deserves.
Marketing is belief, stacked. Let’s build the right sequence.
