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If you’ve ever worked in lead gen, you’ve felt it.
People brag about how many leads they got.
But when you ask who those leads actually are?
Nothing. No names. No stories. Just rows in a CRM.
And at some point, I caught myself doing it too.
Less listening. More scoring.
Not because I’m cold, but because the word lead makes you forget there’s a person in front of you.
Someone with a story, responsibilities, pressure from their team, and a career on the line.
Someone who isn’t just buying a product, but trying to make the right decision.
That’s when it hit me.
I shouldn’t be pushing an agenda.
I should be starting a conversation.
A real one. Built on mutual understanding, not conversion scripts.
After graduation, I joined a startup as a Growth Manager.
In six weeks, I generated 70+ leads and built an entire interactive brand with 25+ pages of content that actually spoke to buyers. Each page a real touchpoint. Human. Targeted. Belief-driven.
That’s when I realized:
I can build fast. I can go lean.
And I can do it in a way that actually makes sense to the buyer.
The structure was already in my head; the positioning, the motion, the story.
It wasn’t a framework yet. But it was close.
Then I posted a career update on LinkedIn.
DJ reached out.
We knew each other from my first startup, BooksBase.
He gave me a free design consult back then.
I always knew he was sharp.
When we reconnected, it clicked.
We didn’t want to build another agency.
We wanted to build something founders actually need.
Not another playbook.
A system. A sequence.
To help early-stage teams go to market with clarity, structure, and soul.
Because the problem isn’t “bad leads.”
It’s misalignment. Disconnection.
Brands that talk, but don’t connect.
That’s why we’re building the Sequence Framework.
To bring structure to Growth.
To align teams around how modern buyers actually move.
To reduce the risk buyers feel when they don’t fully trust or understand what’s in front of them.
To replace static funnels with living sequences.
Because in the end, it’s all about belief.
If your buyer doesn’t believe you can help them,
They’ll never even start the conversation.
Co-Build with Us
