Funnels treat people like leads, not humans.
Most sales & marketing systems assume:
People follow a linear path:
- One person = one buyer = one decision
- A cold call + some retargeting = conversion
But the real world is messy, multi-layered, and non-linear.
Instead of “Funnels”, Think Sequences
Funnels assume buyers move from top to bottom like mice in a maze.
We know better.
Decision-making is multi-layered, influenced by:
Org missions, budgets, politics
Managers’ daily chaos & team KPIs
Individual frustrations & unmet needs
👉 It’s not one buyer. It’s a network.
👉 It’s not linear. It’s a sequence of belief shifts.
Growth isn’t about clicks and scripts; It’s about building belief and guiding the journey with trust and value.
Book a Call with Us
Not a sales pitch. Just a real conversation.
In this 30-minute discovery call, we’ll unpack where you are in your growth journey, share insights from the Sequence Model, and explore how we can help.
If there’s a fit, we’ll co-build the roadmap from there.
.→ Come curious. Leave with clarity.
Prefer to reach out via email?
Omar Alhaj Ali - LinkedIn
Got a quick question or want to jam on growth?
Hey Skeptical B2B Marketer!
Fair. This might sound wild if you're deep in funnels, lead scoring, and MQL quotas.
But let’s be honest; is it really working?
Funnels treat people like cattle. Sequence treats them like humans.
Let’s have a conversation, not a conversion.
We had to say it. Everyone feels it but no one wants to rip the bandaid.
We’re here to rethink GTM from the ground up. Not louder. Smarter. More human. More effective.
Right?! You’ve been screaming it in meetings and no one listened. This is your place. This is the Sequence.
We’re building it for believers like you - people who sell with soul, not scripts.
Book a Call with Us
Not a sales pitch. Just a real conversation.
In this 30-minute discovery call, we’ll unpack where you are in your growth journey, share insights from the Sequence Model, and explore how we can help.
If there’s a fit, we’ll co-build the roadmap from there.
.→ Come curious. Leave with clarity.
Prefer to reach out via email?
Omar Alhaj Ali - LinkedIn
Got a quick question or want to jam on growth?
Focus: ROI, Risk, Time, Budget, Alignment, Strategy
Sales Role: Start conversation early, Frame vision
Marketing Role: Thought leadership, POV posts, Belief-driven content
Hidden insights Ask: “What story are they trying to tell internally?
Focus: OKRs, Process, Performance, Tools, Efficiency, Team impact
Sales Role: Ask key friction questions, Align use case, map value
Marketing Role: Reframe problems, demo access, Case studies, frameworks, business logic, analytics reports
Hidden insights Ask: “What friction are they secretly tired of?”
Focus: Execution, speed, UX, results
Sales Role: Get feedback + involve them, understand who make the decisions and the team member role
Marketing Role: Utility content, interactive demos, memes
Hidden insights: Ask: What hack do they wish existed yesterday?
Oh wait! We got one more persona for you!
The Founder / The Customer Success Persona
In Early Stage
This is your buyer. They’re evaluating strategy, testing the product, and approving the budget all in one breath. They care about clarity, control, and impact not just features or dashboards. They’re the one using the product and paying for it.
In Growth Stage
The role evolves. Founders step back. Teams grow. Now it’s the power user with the mindset of a manager and the influence of a decision maker. This person usually reveals themselves through support chats, deep usage, or champion behavior. They’re strategic, hands-on, and mission-aligned.
🎯 Why This Persona Matters
✅ They think across product, process, and positioning
✅ When your messaging lands with them, adoption takes off
✅ Post-onboarding, they unlock smarter education, better retention, and upsell moments that feel natural
Book a Call with Us
Not a sales pitch. Just a real conversation.
In this 30-minute discovery call, we’ll unpack where you are in your growth journey, share insights from the Sequence Model, and explore how we can help.
If there’s a fit, we’ll co-build the roadmap from there.
.→ Come curious. Leave with clarity.
Prefer to reach out via email?
Omar Alhaj Ali - LinkedIn
Got a quick question or want to jam on growth?
Sequence Phase:
🧠 Brand Core: Frame & Attract
What’s Happening?
They don’t know there’s a problem yet. They’re not searching.
Touchpoint Strategy:
Brand concept, landing page, problem-framing content, memes, storytelling, tension hooks (social, affiliates, dark social).
Sequence Phase:
👤 Brand Activation: Spark Awareness
What’s Happening?
Feeling friction. Starting to sense something’s off. Might start searching.
Touchpoint Strategy:
SEO, blogs, videos, checklists, social posts, thought leadership.
Sequence Phase:
👤 Brand Activation: Spark Awareness
What’s Happening?
Deeply aware of the pain. Skeptical, burned out, stuck in loops.
Touchpoint Strategy:
Peer frustration content, missed-opportunity stories, raw POV content.
Sequence Phase:
🔍 Belief System: Acquisiton & Conversion
What’s Happening?
Actively exploring. Wants to test, not talk to sales.
Touchpoint Strategy
Mini demos, trials, Aha moments, 2-min use cases, bookable convos, founder calls.
Sequence Phase:
🔍 Belief System: Drive Action & Conversion
What’s Happening?
Weighing options. Deep dive mode. Trying to reduce risk
Touchpoint Strategy
Comparison pages, tailored FAQs, “Why Us”, objection-killers, expert/influencer content, calls, event invites.
Sequence Phase:
♻️ Retention and upsell: Build Your Growth Engine
What’s Happening?
Onboarding. Early adoption. Team testing it in workflows.
Touchpoint Strategy
Onboarding flows, usage content, email nudges, human support, community intros.
Sequence Phase:
♻️ Retention and upsell: Build Your Growth Engine
What’s Happening?
Product is spreading. Becoming part of their process.
Touchpoint Strategy:
Onboarding flows, usage nudges, human support, community intros.
Sequence Phase:
♻️ Retention and upsell: Build Your Growth Engine
What’s Happening?
Is it working? Was this worth it? Looking at ROI.
Touchpoint Strategy:
ROI reports, dashboards, success stories, feedback syncs.
Sequence Phase:
♻️ Retention and upsell: Build Your Growth Engine
What’s Happening?
Something broke. Value wasn’t delivered. Trust is shaky.
Touchpoint Strategy:
Personal support, fix the issue, check-ins, follow-through messaging.
Sequence Phase:
♻️ Retention and upsell: Build Your Growth Engine
What’s Happening?
Deciding whether to stay, leave, or scale further.
Is it working? Was this worth it? Looking at ROI.
Touchpoint Strategy:
ROI reports, assessment surveys, personalized long-term offers.
Sequence Phase:
♻️ Retention and upsell: Build Your Growth Engine
What’s Happening?
They're sold. They want more, or they want to share.
Touchpoint Strategy:
Evangelist content, referral rewards, co-marketing invites, affiliate loops, product collab talks.
1. Buyers Feel Understood
They’re not just a number. Every interaction shows you’ve done your homework.
2. Momentum Builds, Not Drops
Belief compounds. Touchpoint by touchpoint, the customer becomes your champion.
3. You’re Familiar Before the Pitch
You’re not the cold-call. You’re the brand they’ve been learning from for weeks.
We designed The Sequence to help modern brands move beyond tactics into systemic growth rooted in behavior, interaction, and insight. Let’s walk through the stages realigned around beliefs, not pipelines.
Funnel Thinking
Sequence Era
Leads
People
Linear pipeline
Dynamic belief shifts
Cold Calls
Early Convos
MQLs and handoffs
Shared buyer context
Mass emails
Layered touchpoints
Lead obsession
Persona + role + context targeting
Spam Outreach
Interactive Experiences
One Decision Maker
Network of Influencers
Marketing competing with Sales
Sales + Marketing Sync
🎯 Practical Shift: How It Shows Up
Instead of saying...
“A lead signed up for a trial.
- ”We say...“A marketing manager at Adidas signed up to explore use cases for internal asset access.”
- “A growth lead at a fintech startup requested a demo after seeing our POV post.”
- “A CMO who commented on our visual roadmap guide just booked a meeting.
”Language shapes action.
And this system lets you track, affirm, and scale belief across the org.
You're not just selling a product.
You're earning belief, building familiarity, and becoming the obvious choice — because you’ve been there the whole way.
✅ You framed the problem.
✅ You affirmed their thinking.
✅ You gave value before the ask.
✅ You showed up when others spammed.
🔥 Join the Sequence Movement
If you’re tired of funnels, lead lists, cold DMs, and high-CPM ads that go nowhere…And ready to build a system that: Scales with signal - Adapts with insight - Earns trust before asking for it
You’re in the right place.
