Last updated: 21/06/2025

Sequence Theory – Privacy Policy

Welcome to Sequence Theory ("ST", "we", "us", or "our").
We’re not just another agency. We’re a belief-driven GTM partner helping B2B brands grow by building trust and giving teams a structured way to map, design and influence every touchpoint in the buying journey.
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At Sequence Theory, we don’t just build trust through marketing. We protect it through clarity, transparency, and respect for your data. This policy explains what we collect, how we use it, and how you can stay in control. We follow EU regulations, especially GDPR, and keep everything simple and honest.

1. Who We Are

Sequence Theory

Entrepotbrug 63, 1019JC Amsterdam, Netherlands

KVK-nummer: 72222204

2. What We Collect

We collect only what we need to run our business and deliver your project. This may include:

  • Full name, email address, phone number
  • Company name and contact details
  • Project-specific content, forms, or feedback
  • Session data, browser type, interaction patterns
  • Communications via email, WhatsApp, phone, LinkedIn, and Google Meet

We do not collect sensitive personal data unless you choose to provide it.

3. How We Collect It

We collect data through:

  • Forms submitted via Webflow
  • Onboarding forms hosted in Coda
  • Conversations through LinkedIn, WhatsApp, phone calls, or email
  • Scheduled meetings via Google Meet
  • Emails exchanged through Spacemail
  • Website usage data via Google Analytics
  • Cookies and local storage (see Section 9)

All data collection is tied to either project execution, interest in working with us, or feedback on our assets.

4. Why We Use It

We use your data to:

  • Respond to messages and schedule calls
  • Personalize your onboarding and project scope
  • Deliver content, systems, and strategic work
  • Track and improve performance
  • Maintain communication and project flow
  • Send relevant updates, not spam

We do not sell or rent your data. Ever.

5. Who Can Access Your Data

Access is limited to:

  • The core ST team
  • Trusted freelancers or collaborators under NDA
  • The platforms we use: Webflow, Coda, Google Workspace, Spacemail, Stripe, and others involved in delivery

All tools are GDPR-compliant or based in jurisdictions with similar safeguards. We ensure anyone with access uses your data only for project purposes.

6. Where and How We Store It

We store data in secure platforms like:

  • Coda (CRM and forms)
  • Google Workspace (Docs, Meet, Analytics)
  • Webflow (form data)
  • Spacemail (email threads and attachments)

We use encryption where required and access control across systems. Your data is not stored on personal devices or shared without reason.

7. Your Rights (GDPR)

You have full rights to:

  • Access or correct your data
  • Request deletion
  • Withdraw consent at any time
  • Export your data
  • Object to specific types of processing
  • File a complaint with the Dutch Data Protection Authority

We prefer direct resolution. Contact us through our Co-build with us page to handle anything privately and fast.

8. Data Retention

We keep client data for up to 2 years after a project ends. This allows for reporting, continuity, or future collaboration.You can request full deletion at any time unless we’re required to keep data for legal, security, or tax reasons.

9. Cookies and Analytics

We use cookies and analytics tools to understand site performance. These help us:

  • Improve content and structure
  • Track which pages or touchpoints are most useful
  • Measure interest in our offers

You can disable cookies in your browser or adjust permissions through our cookie settings banner. We do not use cookies for paid ads or retargeting.

10. Changes to This Policy

We may update this policy to reflect new tools, regulations, or services.
If the changes are significant, we’ll highlight them clearly and update the version date above.

11. Contact Us

To make a request, ask a question, or delete your data, use the Co-build with us page on our website. All contact channels are listed there, including email, phone, WhatsApp, and meeting links. We respond within 14 days and always aim for fair, human resolution.

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Final Note

We protect your data the same way we build trust in marketing: by keeping it clear, useful, and in your control.

If you're ever unsure, just ask.

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